The Amalfi Coast of Italy is a destination that ignites the imagination. Connor Murray’s spark occurred not just because of the beauty and history of southern Italy but from the impact of how he got there to begin with.

Murray chose his guide through TripAdvisor and at the end of the journey in Naples, the man who toured him requested that he provide a review. “That’s how he gets his business,” Murray said in an interview for TAAL’s blog.

“I began to think, for me to write an honest, comprehensive review would take hours, because of the amount of time I had spent with the guide. And I began to see that if there was a way for reviewers to be compensated then it would be extremely helpful for not only those reviewers but for entire industries their feedback impacts.”

The world of retail and hospitality has desperately needed more transparent — re: honest — review platforms. Britevue, launched by Murray and his twin brother, Dylan, fulfills that demand for verified users who are incentivized to provide their feedback. Users earn money for interactions with their reviews. By utilizing fast and frictionless digital cash, Britevue provides reviewers with real-world value whenever another user votes on their feedback or interacts with it in any way. Britevue’s reviewers receive payments — which can be in bitcoin, cash, or merchant discounts — that will soon be delivered through the STAS tokenization technology.

Meanwhile, business owners can manage their digital footprint and use the Britevue platform to incentivize those honest reviews. Through a business portal, Britevue clients can respond to reviewers, which can drive engagement and both online and offline traffic. Britevue’s verified service, called Veritas, will launch this fall with a point-of-sale company that has more than 12,000 bars across the United States. Using STAS tokens, those restaurant owners can reward positive reviewers with discounts on their next visit or other tokenized prizes.

“We have tested and used every other tokenization solution that’s out there but the benefit definitely of the STAS token is it is all in native bitcoin script and that means we can keep it as a bitcoin transaction,”

Connor Murray points out.

STAS is a token solution that converts cash into bitcoin satoshis or vice-versa, allowing companies such as Britevue to operate their companies in a way that treats the digital currency as fiat. The bitcoin payments that reviewers receive are deposited into their HandCash digital wallet account.

A key reason for the success of Murray’s company is its partnership with TAAL, the world’s largest Bitcoin SV (BSV) transaction processing company that has developed its own Merchant API (MAPI) platform that operates on the decentralized blockchain.

“Everything that we do is through TAAL,” says Murray, who is based in South Carolina. “Every transaction we submit is connected to TAAL. We handle all of the data on-chain and we create a database of transactions and sync them with MAPI through TAAL. If we didn’t have a direct relationship wtih TAAL we would be out of sync to coordinate with a ton of different miners. They’re essential to what we do.”

Britevue also couldn’t achieve its business goals without BSV. The company’s blockchain of choice provides the scalability to offer micro-transactions that are key to its incentivization program for reviews. The entire ecosystem ends up benefitting the general public and the merchants — often small businesses, such as Murray’s Italian tour guide company, that rely on customer reviews — with a better way to build consumer awareness and reward thoughtful feedback.

“By adding a monetary transfer — not only between the business and the consumer but between the consumer and other consumers — it provides a way to give a positive reinforcement for the reviewer,” Murray notes. “If you’re a reviewer with a high reputation, you can even set up a paywall on our system and that can allow you to make a living from the content you create.”