Developer Dirk Brockhausen and his long-time collaborator Peter Ruppert, a music industry consultant, are set to launch a venture focused on their shared passion: rock n’ roll. MusicArt will debut in fall 2021 as an NFT marketplace for album artwork. The enterprise started when Ruppert took notice of the NFT craze in 2020 and asked Brockhausen, a blockchain expert and academic, how they could collaborate on a blockchain project that took advantage of the tokenization revolution.
An advocate for the Bitcoin SV (BSV) network, Brockhausen determined it was the ideal network for MusicArt, which wanted to veer away from high-priced, low-volume assets that populate other blockchains. BSV’s ability to scale and accommodate microtransactions was vital for MusicArt’s idea of providing a marketing option for emerging and independent artists to connect with their fans.
“We have some really, really great stuff coming,” Ruppert notes. “We are a platform for every artist, no matter what level of familiarity, and we are very excited about some big, iconic names coming onto the platform.”
HOW STAS HARMONIZES WITH MUSICART
MusicArt will be among the first enterprises to incorporate the STAS tokenized solution, which TAAL is poised to launch in 2021. STAS enables users to store the NFTs immutable on the blockchain. The creation of an NFT can be paid via fiat currency. For MusicArt that ease of use will help propel adoption. More importantly, STAS is far more efficient than competing token options, as Brockhausen points out.
“We had to look through the many different tokens that are operating in the BSV space. What we found was interesting regarding the STAS token is that everything is processed on chain. You don’t need any third-party programs to run scripts to process transactions or data. For the STAS token, you don’t have to deal with connecting problems. There are other programs that we could have chosen but they had a lot of problems. The platform itself is developed by Vaionex,”
says Brockhausen, who has a PhD in physics and years of programming and consulting, including for IBM.
WHAT MUSICART SAYS
“When I discovered NFTs the scene was all about a one-off sale of a ridiculously priced digital asset. The big auction stuff and I thought that’s what it was all about, and I wasn’t that interested. But Dirk told me that it wasn’t necessarily the case. He explained how we could go and produce NFTs with very low cost and also at a very scalable rate. That’s what really got me hooked. We wanted to produce something that any musician, any band can use on their social media. They can sell 100 pieces of artwork that are connected to their latest music, and fans can then have another way of supporting them, through the purchase of an NFT.”
— Peter Ruppert, MusicArt Co-founder